Why the IT of yesterday is not any longer sufficient?  The   world‘s   changing.   Faster   and   faster   and   with   deeper impacts   to   current   business   and   lifestyle.   Could   you   have imagined    10    years    ago,    that    online    shops    are    killing massively   traditional   shops   and   malls?   Is   this   the   fault   of Amazon?    No    it‘s    not.   Amazon    has    only    recognized,    that shopping   is   functioning   different   today   than   20   years   ago. They   have   recognized   that   top   service   is   the   key   success factor & most important thing for many customers. Same   is   Apple.   Apples   does   not   sell   a   product.   They   sell   a lifestyle   and   they   do   this   already   since   decades.   In   addition to their top service, they became the global player today. All     these     developments     are     hardly     to     achieve     with yesterday   ‘s   tools   &   technologies.   Time   to   market   &   costs of    former    tools    &    technologies    compared    to    today    ‘s opportunities.  Successful   players   do   question   their   business   models   on regular   base.   They   are   able   to   put   themselves   in   the   shoes of   the   customers   and/or   suppliers.   They   don‘t   accept   the „status quo“ as given. They do ask questions like e.g.: How     would     my     customers     describe     the     „Happy World“   What   would   my   customers   wish?   How   would the perfect & automated work-together look like? What would   be   my   future   business   model   in   a   perfect world? How can I be different & better than my competitors? How is my market changing? What are the future requirements of my customers & suppliers? Who are my future competitors? In disruptive markets, very often you don‘t see your future competitors.  These    are    only    some    sample    questions    you    should    ask yourself.   You   don‘t   need   any   external   advisors   for   this   first steps.   You   will   be   surprised   about   the   outcome   if   you   start such   discussions   with   your   customers   and   suppliers.   Your customers   &   suppliers   will   feel   honored   that   you   ask   for their   opinion.      Don‘t   discuss   pricing   with   them.   Discuss with     them     how     to     work     better     together     and     which processes   could   be   changed.   Try   to   have   these   discussions out of your or their office.