Nino Messaoud
Nino Messaoud | Vürfels 65 | 51427 | Bergisch Gladbach | Tel: +49 176-567-00000 | Imprint
Digitalization
Some hard facts about Digitalization: „Digitalization“- is used very often as a buzzword - it is NOT a software or a product. You can‘t buy or implement it. Digitalization does not mean to implement the 100th Web Shop or to automate the order process. In the best case, the web shop or automated order process is ONE out of many puzzle pieces in a digitalization strategy. Allegedly there are hundreds of experienced consultants for digital business with tons of products & services. Simply ask them how many real and successful digital models they have developed? Ask about the business success in increased revenue, profit or decreased costs? Digitalization is not a classical project. Usually it is a strategy with a defined starting- but usually without a ending point (that‘s the typical difference to a classic project). Which companies are today winner or looser? Because of changed markets, requirements, competition etc. or…. by Digitalization: KODAK - Because of digital cameras, conventional films are not any longer required. Strange, because Kodak was one developer of digital cameras and killed their own business. Of course, mobile devices with meanwhile top cameras killed that industry in parallel. NOKIA - They did not see any value in the development of smart phones. This was real mistake as we know today. BANKS - Not only FinTechs like e.g. N26 have increased pressure to traditional banking business. For years banks have ignored topics like mobile payment, digital business models, value-added customer services (just have a look to east Europe about their banking possibilities). The dying of the traditional banking industry just started. INSURANCE COMPANIES - The insurance industry is under similar pressure like the banking business. Today, nearly everything is online possible, so why to have an expensive network of sites & subsidiaries? POLAROID - They have completely ignored the development of digital cams. When they have finally recognized their wrong decisions, it was obviously too late. You can see the same behavior in many different industries. If the pressure by competitors and / or markets is getting to high, then in most cases it‘s already too late. Other companies which have ignored the signs of change… General Motors Motorola AOL Atari Xerox Yahoo Blockbuster Blackberry MySpace Commodore Hitachi Toshiba Palm Pan Am Netscape Toys R Us etc. But of course, there are also winners like e.g. UBER - Over the last years, especially the Unions have tried to stop Uber from starting business in Europe, instead of thinking how to fight Uber with better products & services. Wrong approach and lost time. Now Uber is active in most European countries and the traditional taxi business has no real answer how to deal with Uber. This is a typical example of disruptive business. Apple - has already recognized in a very early stage of their success story, that top service is a key success factor. All communication channels are already digital, while competitors still did not really understand & copy. Amazon - is making only a fraction of revenue with their online shops. Amazon has recognized very early, that platforms do unify services and grant access across different groups of interest. This said: there are nearly no business areas left, where Amazon has no access to. The culture of Amazon is different. They invest every year huge amount of money into R&D. Out of these investments, only a handful new products and / or services is really successful, but each new success story extends Amazons portfolio. So why to focus on digitalization? First of all,…. Digitalization is, what you make out of it. Digitalization must be 100% personalized and should mirror your business needs & targets. Now and in the future. So the right question should be: What do YOU want to achieve with digitalization in YOUR company? How competitive are your products & services?Take into consideration: In many cases you can‘t see tomorrow‘s competitors today. Digitalization offers non-experts outside your business sector to become a real competitor (see online business, 3D-printers etc.). Put yourself into position to see your own products & services from customers- and suppliers’ point of view. How would the perfect cooperation look like with highest automation in between your customers, suppliers and your own organization? How would the perfect service level look like to ease your customers’ & suppliers’ business and cooperation with you? Don‘t think in terms like „we did it always like this“ or „this particular processes made us successful! All i spossible…if you want. ECO networks are most probably the future ‘s collaboration platforms to unify processes between all parties. What ‘s about, you can read HERE. How would your business / market change within the next 3-5 years to come? Don ‘t belong to the „losers“which did judge the future requirements wrong. Keep in mind, that business models, markets, customer requirements etc. are changing faster and faster. There are far more negative examples than you know like e.g. (Nokia - they thought smartphones will never become successful -, Microsoft - they thought the iPhone will only exist for a small period of time -, Taxis - the taxi union did fight 3 years legally against Uber and then to lose the court case, instead of using this precious time to think about advanced services & how to fight Uber. There are dozens of these examples where Managers & Leaders made wrong decisions. How do YOU have to organize your company to be competitive tomorrow? Sign on for my newsletter about digitalization topics. Of course, free of charge. You can cancel it at any time and you will certainly NOT receive any kind of offers etc.
Attention
Just a short hint: I don‘t sell any kind of services or products. I only want to initiate information exchange about digitalization and maybe to clarify one or the other myth about this topic. Thank you.
Quattrocento
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Zip/Post code | Tel: 01234 0001234
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Dolore cillum, labore eiusmod est cupidatat ea. Duis labore aute commodo. Nulla adipisicing non fugiat nulla aliqua. Officia sit tempor sint sed ipsum ut esse ad laboris tempor.
Officia
Ea eiusmod non dolore cillum, labore eiusmod est cupidatat ea. Duis labore aute commodo. Nulla adipisicing non fugiat nulla aliqua. Officia sit tempor sint sed ipsum ut esse ad laboris tempor.
Duis labore aute
Ea eiusmod non dolore cillum, labore eiusmod est cupidatat ea. Duis labore aute commodo. Nulla adipisicing non fugiat nulla aliqua. Officia sit tempor sint sed ipsum ut esse ad laboris tempor.
Digitalization
Some hard facts about Digitalization: „Digitalization“- is used very often as a buzzword - it is NOT a software or a product. You can‘t buy or implement it. Digitalization does not mean to implement the 100th Web Shop or to automate the order process. In the best case, the web shop or automated order process is ONE out of many puzzle pieces in a digitalization strategy. Allegedly there are hundreds of experienced consultants for digital business with tons of products & services. Simply ask them how many real and successful digital models they have developed? Ask about the business success in increased revenue, profit or decreased costs? Digitalization is not a classical project. Usually it is a strategy with a defined starting- but usually without a ending point (that‘s the typical difference to a classic project). Which companies are today winner or looser? Because of changed markets, requirements, competition etc. or…. by Digitalization: KODAK - Because of digital cameras, conventional films are not any longer required. Strange, because Kodak was one developer of digital cameras and killed their own business. Of course, mobile devices with meanwhile top cameras killed that industry in parallel. NOKIA - They did not see any value in the development of smart phones. This was real mistake as we know today. BANKS - Not only FinTechs like e.g. N26 have increased pressure to traditional banking business. For years banks have ignored topics like mobile payment, digital business models, value-added customer services (just have a look to east Europe about their banking possibilities). The dying of the traditional banking industry just started. INSURANCE COMPANIES - The insurance industry is under similar pressure like the banking business. Today, nearly everything is online possible, so why to have an expensive network of sites & subsidiaries? POLAROID - They have completely ignored the development of digital cams. When they have finally recognized their wrong decisions, it was obviously too late. You can see the same behavior in many different industries. If the pressure by competitors and / or markets is getting to high, then in most cases it‘s already too late. Other companies which have ignored the signs of change… General Motors Motorola AOL Atari Xerox Yahoo Blockbuster Blackberry MySpace Commodore Hitachi Toshiba Palm Pan Am Netscape Toys R Us etc. But of course, there are also winners like e.g. UBER - Over the last years, especially the Unions have tried to stop Uber from starting business in Europe, instead of thinking how to fight Uber with better products & services. Wrong approach and lost time. Now Uber is active in most European countries and the traditional taxi business has no real answer how to deal with Uber. This is a typical example of disruptive business. Apple - has already recognized in a very early stage of their success story, that top service is a key success factor. All communication channels are already digital, while competitors still did not really understand & copy. Amazon - is making only a fraction of revenue with their online shops. Amazon has recognized very early, that platforms do unify services and grant access across different groups of interest. This said: there are nearly no business areas left, where Amazon has no access to. The culture of Amazon is different. They invest every year huge amount of money into R&D. Out of these investments, only a handful new products and / or services is really successful, but each new success story extends Amazons portfolio. So why to focus on digitalization? First of all,…. Digitalization is, what you make out of it. Digitalization must be 100% personalized and should mirror your business needs & targets. Now and in the future. So the right question should be: What do YOU want to achieve with digitalization in YOUR company? How competitive are your products & services?Take into consideration: In many cases you can‘t see tomorrow‘s competitors today. Digitalization offers non-experts outside your business sector to become a real competitor (see online business, 3D-printers etc.). Put yourself into position to see your own products & services from customers- and suppliers’ point of view. How would the perfect cooperation look like with highest automation in between your customers, suppliers and your own organization? How would the perfect service level look like to ease your customers’ & suppliers’ business and cooperation with you? Don‘t think in terms like „we did it always like this“ or „this particular processes made us successful! All i spossible…if you want. ECO networks are most probably the future ‘s collaboration platforms to unify processes between all parties. What ‘s about, you can read HERE. How would your business / market change within the next 3-5 years to come? Don ‘t belong to the „losers“which did judge the future requirements wrong. Keep in mind, that business models, markets, customer requirements etc. are changing faster and faster. There are far more negative examples than you know like e.g. (Nokia - they thought smartphones will never become successful -, Microsoft - they thought the iPhone will only exist for a small period of time -, Taxis - the taxi union did fight 3 years legally against Uber and then to lose the court case, instead of using this precious time to think about advanced services & how to fight Uber. There are dozens of these examples where Managers & Leaders made wrong decisions. How do YOU have to organize your company to be competitive tomorrow? Sign on for my newsletter about digitalization topics. Of course, free of charge. You can cancel it at any time and you will certainly NOT receive any kind of offers etc.
Attention
Just a short hint: I don‘t sell any kind of services or products. I only want to initiate information exchange about digitalization and maybe to clarify one or the other myth about this topic. Thank you.Ea eiusmod non
Dolore cillum, labore eiusmod est cupidatat ea. Duis labore aute commodo. Nulla adipisicing non fugiat nulla aliqua. Officia sit tempor sint sed ipsum ut esse ad laboris tempor.
Officia
Ea eiusmod non dolore cillum, labore eiusmod est cupidatat ea. Duis labore aute commodo. Nulla adipisicing non fugiat nulla aliqua. Officia sit tempor sint sed ipsum ut esse ad laboris tempor.
Duis labore aute
Ea eiusmod non dolore cillum, labore eiusmod est cupidatat ea. Duis labore aute commodo. Nulla adipisicing non fugiat nulla aliqua. Officia sit tempor sint sed ipsum ut esse ad laboris tempor.
